Digital Marketing
Video Creation - Promotion of a New Program in PolyU
2020 New programme | Bachelor of Science (Honours) in Digital Fashion
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Created 15s YouTube ad for the promotion of new programme in PolyU ITC
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Boosted overall increase in enrolment of 500+ high school students at the University during pandemic.
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Building Website for a Start-up Company
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Built online presence from scratch, including company's website, and social media pages.
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Optimised and maintained its SEO
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Content Marketing - Share of local culture
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Created evergreen content: Japanese culture in celebrating New Year
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Reached 7K impression on Facebook Video.
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PR Campaign - Organization of Second-hand Toy Thrifting Campaign (voluntary work)
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Organized second-hand toy thrifting campaigns in a lower-income neighbourhood with the aim of providing entertainment access to kids.
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Positive feedbacks were given while 90% of toys were handed out.
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Video Creation - Promotion of MA Program under Pandemic
Master of Arts in Fashion and Textile Design 2020 | Graduates’ Interview
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Preparation of interviews to 2020 MA graduates from PolyU ITC - "Why did you choose Hong Kong and PolyU to study your MA programme?"
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Social Media Content - Newsjacking
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Reacted to a viral video in social media feeds instantly, which received positive feedback from customers online. It reached 20k likes and 1.4K comments.
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Content Marketing - Share of Company's Hand Washing Standards
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Reacted to pandemic by introducing the company’s hand washing standards
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Reached 9.5K impression on video
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Content Creation & illustration - Infographic of fashion styling tips
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Created infographics for social media posts to share accessories styling tips for target audience.
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Reached 100+ likes on Instagram.
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Offline Marketing
Direct Mail Marketing
Designed flyers of company's latest offers and did direct mailing for offline marketing, which targeted more than 1000 residential units in the neighbourhood to help expand the businesses.
Commercial Wall Covering
Designed physical store wall coverings to maximize advertising functions inside the shopping mall, which helped the customer traffic flow to the store.
POP Advertising
Designed Outdoor Display Stand and Pull-up Banner which embodied the use of POP advertising functions to capture the attention of target audience in the neighbourhood (mostly parents).
Photoshoot Assistance:
Assisted with monthly promotional photoshoots and props set up, to make food product more appealing and display in a fun way.
